Expansion
How to Scale Your Amazon Business Across Europe: A Seller's Guide to Pan-European FBA
5 min read
The Pan-European Opportunity
Selling across Europe (DE, FR, IT, ES, UK, PL) unlocks millions of new customers. Pan-European FBA allows you to store inventory in one country and let Amazon distribute it across the continent.
How Pan-European FBA Works
You send your products to a central fulfillment center (e.g., in Germany). Amazon then distributes the inventory to local fulfillment centers in other countries based on anticipated demand, at no extra cross-border fulfillment cost to you.
VAT Registration Across the EU
The biggest hurdle is compliance. Storing goods in a country typically triggers a VAT registration requirement. Careful planning and professional tax advice are essential.
The Need for a Reliable Logistics Partner
To manage this expansion, you need a prep partner capable of handling large volumes and ensuring compliance for all European marketplaces.